Jones' Soda Whoopass

Jones' Soda Co. (JSDA) a leader in the premium soda category known for her unique brand and marketing innovator, announced today the details to relaunch its WhoopAss Energy Drink (A). In a move that aims to give the drink raw contender category lasts for 5.4 billion U.S. dollars of the United States * The energy drink industry, the WhoopAss reworked with all new packaging nervous new functional ingredients energy boost and provide muscle recovery, as well as flavor and color profile updated.
"WhoopAss is a product with great potential, but was ahead of its time, when it launched in 1999, fell to second place by Jones, and unfortunately stayed there without getting the proper care and marketing support they deserve," said Bill Meissner, who took over as CEO of JonesJones Soda GABA Lemon Honey, 12 Ounce Cans (Pack of 12) in April this year. "Early in my career I have played a key role on making a number of best-selling Energy Drinks, from initial concept to household name. This is my territory - I know that the space of an energy drink, I know what need to succeed, and I could not wait to get my hands when I got to Jones WhoopAssJones Soda Candy Grape Carbonated Candy, 0.89-Ounce Tins (Pack of 16). At this time the product represents only a small portion of our total sales, and our goal is to earn points for participation in this category and make WhoopAss Jones most beverage portfolio. "

--  New Look: Replacing the current Japanese-anime inspired packaging, the
    new WhoopAss comes in a tall, all-black 16-oz. aluminum can featuring
    a gritty red and grey Iron Cross graphic. A historic symbol that
    represents strength and courage, the Iron Cross is a popular symbol
    among the skate, surf and mixed martial arts culture, which are key
    demographics for WhoopAss. Jones' popular "Little Guy" mascot from the
    original still carries over and makes a subtle appearance on the back
    of the new WhoopAss can.


--  New Ingredients: the updated WhoopAss contains the antioxidant power
    of 2.5 servings of vegetables, and will provide users with an energy
    boost while also promoting muscle recovery. Key ingredients include:


    --  Amino Acids including Taurine, L-Arginine, L-Carnitine, L-Lysine,
        which are protein building blocks crucial to metabolism;
    --  Polyphenols and Catechins sourced from Yerba Mate, Grape extracts,
        and Green Tea, which helps in muscle recovery;
    --  Vitamin Blend of B2, B3, B6 and B12 to supply an energy boost.


--  New Flavor and Color: the current bright yellow beverage has changed
    hues to a deep purple color. The flavor itself has gone from tart and
    sweet to an exotic, subtle fruit flavor with notes of dragon fruit.

The new product will retail for $2.39 per can MSRP. Jones will debut the new WhoopAss(TM) at the National Association of Convenience Stores (NACS) trade show Oct. 5-8 in Atlanta, and it will be readily available on convenience and grocery store shelves this November.
Interested distributors and retailers may email inquiries to whoopass@jonessoda.com. For more company and product information.
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