Announced on Wednesday, Google has instantly and adjust search results and ads that appear on the flyers as users enter search terms in the search box.
The intention is to compress the cycle enter into consultations, analysis of search results, refining the query and control of the new results, a process that can be repeated several times, and sometimes leads to frustration.
The feature is definitely a computer engineering tour-de-force, but remains to be seen how it will be accepted by end users and the impact it will have on ad performance and efficiency, as well as the visibility of the results organic search.
The development of an innovative and bold feature shows that Google, the search business is still king, even if the company plays in a wide range of markets.
"Google is clearly bent on its heritage search, it does really well," said analyst Charlene Li, Altimeter Group in a telephone interview.
According to Google, is not instantaneous "search as you type" but "the search before writing" because the engine is in anticipating and predicting the most likely query the user intends to key in.
As Google rolls function, advanced users are more likely to embrace that they are the ordinary, as the first understand the convenience and time savings while the latter may feel embarrassed, at least initially.
"It's an improvement, and means greater efficiency and comfort for people who are accustomed to using the search," said analyst Greg Sterling of Sterling Market Intelligence in a telephone interview. "But this is no flashing light effect, with the way that changes the page as you progress with the introduction of characters, which may be a little confusing for most common users."
0 comments:
Post a Comment