The search giant, which launched the long awaited Google TV, said yesterday that he has lined up a number of brands to participate in the company, including HBO, Amazon and the NBA.
But notably absent are the television networks, ABC, CBS, Fox and NBC, which represent the bulk of television.
Could certainly be associated with Google in the future, but for now seems to want to sit back and watch how the company performs.
Google TV merge capabilities and network television, giving viewers the opportunity to, for example, Google's biography of an actor who appears in a movie or a tweet while watching a program.
Google is not the first company to try to mix the two, but is most prominent, and this is by far, the company most watched by analysts. The number of homes with TVs connected to the Internet will soar from 2 million this year to 43 million within five years, according to Forrester.
Google initially affiliated companies have good reason to do so. Pandora, Twitter, two of the partners, know its contents and meshes with what is on screen and could benefit from greater use, something they can sell to advertisers.
HBO will offer some 600 hours of specialized programming for users of Google TV, while the NBA has a program that will deliver real-time results.
0 comments:
Post a Comment