Fox News, MSNBC and CNN all say they'll try Beck's rally in front of the Lincoln Memorial as any other newsworthy event. The three networks have assigned reporters and cameramen to monitor interventions to Beck, the former governor of Alaska Sarah Palin (R) and other dignitaries in what is being billed as a "non-political" rally. Beck has been criticized by the programming on the same date and at the same location as Martin Luther King "I have a dream", but said that time is accidental.
But in the days before the event, the three networks have seen the same story very differently. A major factor may be that Beck is a popular Fox News host and the star attraction of the rally, Palin becomes a Fox News contributor.
In the past month, CNN has mentioned the connection Beck Fox News and the rally only once from Friday night. On the eve of the demonstration on Friday night, CNN aired an interview of Al Sharpton by the host of talk show in which King John Beck criticized Sharpton for saying he is "restoring the civil rights movement." On the same day as an event of Beck, Sharpton has organized another meeting in Washington in honor of King.
MSNBC has made numerous references to Beck and Fox, though usually in a derogatory way. One host, Cenk Uygur, whereas the replacement of Ed Schultz, called the rally "ridiculous" and an ego trip "and Beck branded" a bad guy. "MSNBC host Keith Olbermann has been particularly aggressive, asking a guest on Thursday," Are we expecting to see part [Beck], the Reflecting Pool?
Fox News says it has no official connection with the demonstration, explaining that Beck has organized separately from his duties as host weekday. However, the tone of the network was much easier when it comes to the event. In addition to dozens of mentions of him in his own show, Beck has appeared on "Fox and Friends" morning network program, evening program and Bill O'Reilly to discuss it. "Fox and Friends" led viewers to Beck's Web site.
The organizers of the rally - the Beck-members 9-12 and the Arts Project Mercury radio - told the National Park Service in its request for permission to 300,000 people expected to attend. That figure would place it among the largest demonstrations in the history of the mall, though some have doubted that the rally will draw anything close to it.
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None of the cable networks would say on Friday how long it will be dedicated to the Beck and Sharpton rallies, or how they describe Beck and Palin's affiliation with Fox
Fox News says he is not ahead of their scheduled two-hour block of business news programs on Saturday morning for coverage, although Michael Clemente, senior vice president of Fox News, photos, left open the possibility of giving some coverage to the demonstration Beck news brief "vacation" during the morning. Beck and Palin are scheduled to speak between 10 and noon.
"We are treating it as many events happening at the mall and attract a big crowd," he said, comparing it with the marches against abortion and the millions of men in March. He added: "It will be judged on the merits, so people say, how many people are there and why people react to what is said."
MSNBC spokesman Jeremy Gaines said his network will have reporters doing live reports every hour from both concentrations during the morning.
He declined to say whether the use of Beck on Fox News would be mentioned. CNN spokeswoman Edie Emery said his network will focus both at rallies "like any other event we cover political news," but also declined to comment on how its reporters will refer to Beck and Fox
The "restore honor" rally is described by its organizers as a celebration of "our heroes, our heritage and our future" that "is dedicated to servicing the U.S. and other honest citizens who embody the founding principles of our nation integrity, truth and honor, "according to its website. The event will include a "Lincoln Memorial Re-dedication Ceremony."
Besides Beck and Palin, speakers include baseball superstar Albert Pujols and the St. Louis Cardinals, Tony La Russa.
When Beck announced the event last fall on Fox News and its syndicated radio program, promised to present "The Plan", a 100-year scheme designed to "save the country." But the focus of the event quickly changed, with Beck choose an event to raise money for a Tampa-based group called the Special Operations Warrior Foundation, a philanthropic institution that helps the families of those killed or wounded special forces personnel.
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