Despite all the attention and wealthy audience of the show, "Mad Men", on average, far fewer viewers than other cable dramas of the summer, like "Burn Notice USA, as well as the announcement number below.
The average 30-second spot on the first run episodes of "Mad Men" receives about $ 20000 - $ 25000, according to the latest trade media say - not much, but this is a film AMC primetime.
AMC also bet tent shows to increase their visibility, image and values. "Shows like this will help to improve their branding, which increases their value for multi-channel operators", SNL Kagan analyst Derek Baine said. "They expect more high-profile original programming, they can increase the license fees.
Ratings for the season on Sunday, 4 premiere "Mad Men", as expected, on Monday. Season 3 premiered to 2.77 million viewers in August last year, and the season overall average was 1.8 million.
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