After downloading and installing the application 0.8Mb, you will be prompted ITunes Apple ID and password, then you will be offered a list of cases to choose from.
In addition, the black iPhone Apple 4 bumper (which is the color of the bumper Apple that is), you can also choose Incase Snap Case for iPhone 4 in smoke, Incase Snap Case for iPhone 4 in the clear, Belkin Micra Shield for iPhone 4 in the clear, iPhone Griffin Motif 4 Diamonds / Smoke, Griffin Identify Etch iPhone 4 - black / black, graphite, Spec Built iPhone Case 4 - Black Tartan and Speck PixelSkin HD iPhone 4 - Black. Apple quotes from 3 to 5 weeks shipping time for all cases, and notes that in the event of choice and availability subject to change.
Clicking on any of the cases will give you a description of the case, as well as photos from multiple images, which allows a better look at future cases. When you've made your choice, simply click on the Select button for the case when you want. Apple will ask you to confirm your personal data (name, address, email address, phone, etc.), then place an order and blammo, you did.
Why Apple decided to create this process using the iPhone application, and not page on the site of the company is unknown, but it is an interesting choice. During the intense pre-orders for iPhone 4 in the last month saw some users have noticed that it is easier to place orders through the application Apple iPhone from the Apple Store, rather than wade through a web-shop network. Perhaps these factors work here - or, perhaps, Apple just loves making iPhone applications.
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