Online retailer Amazon led the race for Christmas stock market with the launch of a "Black Friday deals weeks' with hundreds of offers to buyers.
"Black Friday" is an American tradition that is held the Friday after Thanksgiving. Stores put on the loss of leaders to promote trade and make billions.
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is the goal of bringing the phenomenon to Britain and today began a week of business in everything from televisions to clothing.The retailer is cutting 60 percent of the most popular items, including Wii and Xbox consoles and televisions cameras Sony Canon average price.
Tenders are presented as "lightning deals' - promotions for a limited number of discounts on a single item available for a short period of time.
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spokesman said: "It is a mass phenomenon in the U.S. and has been for many years."Buyers do not expect Black Friday and last year we have seen a growing interest in it in the UK, so I thought why not let our customers enjoy the same discounts.
The tents are desperately competing for the lucrative Christmas market and try to boost sales amid fears of consumers are still nervous about spending.
Families get to spend around £ 100 less this year than in 2009, after another difficult 12 months for the economy, according to a survey by Littlewoods.
But there will be thousands of buyers willing to buy expensive items such as televisions and sofas before the VAT hike kicks in on 1 January.Shoppers packed into Macy's in New York on Black Friday
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Today has been called Manic Monday as online shoppers are set to spend £ 537million in 24 hours as Christmas shopping bonanza begins in earnest.
Total expenditure is forecast to hit the equivalent of £ 22.4million an hour, according to the website Kelkoo price comparison.
Online sales are expected to increase by 29 percent last year to £ 11.5billion, with global sales set to reach £ 68.7billion.
Kelkoo Stables CEO Richard said: "This is the most important day in an e-tailers' calendar.
"Online retailers may see sales increase by up to 60 percent in the six weeks leading up to Christmas compared to the rest of the year, and at no time is this more evident than in Manic Monday, when online sales is expected to peak £ 22,400,000 per hour. "
The busiest day on Main Street is expected to be December 18 when 10 million consumers to make a last minute dash to buy gifts worth £ 1.1billion and £ 764,000 per minute.
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