Tuesday, October 5, 2010

Breast Cancer Awareness Month I Like It


October is the month for breast cancer awareness while breast cancer is a disease without a doubt worthy of awareness and fundraising, sometimes raising efforts are a bit ... peculiar.
Remember last year's campaign on Facebook where all his lady friends had suddenly status updates such as "Black", "Red", or "moles" and had no idea what it was? Ah, but then knew that the updates were the colors of the fastener of choice and the updates are intended to best interest of those outside of the joke (read: men) to raise awareness of breast cancer. Um, ok?
While the logic of the trend did not quite connect - makes it exciting (no pun intended), the men wear a cancer awareness? Or just excite men -? That has raised a lot of speculation for several days and at least the updates have been associated with breastfeeding.


The mission of this year Facebook consciousness, however, is even more unusual.
You may have noticed several status updates in recent days, with expressions like "I like it on the couch" or "I like it on the floor." These status updates does not refer to the update creative places like, well, you know. Instead, these places are places that you like the upgrade program to keep your ... bag.
Seriously.
But updating your status with a statement as mysteriously evocative, women are, uh, arousing attention to the breast cancer campaign. No?
To reiterate, there is nothing wrong with campaigning for breast cancer awareness (or any other disease, for that matter). In fact, the opposite is true - the effects of the successful campaign of the disease has led to a significant reduction of the disease. But what exactly does provocatively saying that you like to keep your portfolio has to do with a horrible disease that has challenged millions of lives?
So as well intentioned as some of these changes might be, they seem a bit wrong. My guess is that interest in breast cancer is not exactly what they are awake.

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