Americans Labor Day 2010

It is a matter of time and good public relations for the U.S. this weekend, Labor Day, with early estimates of about $ 13 million gross for Friday through Sunday. The film premiered last Wednesday, and already has made $ 16,100,000 according to media reports U.S. media. George Clooney plays Jack, an American murderer who moved from Sweden to Italy after robbers try to take his life. Despite the high scores at the box office, the film received relatively poor - with voices saying that without the presence of Clooney, the film would fail:


"The latest George Clooney film, directed by former music video director Anton Corbijn, is a film that demonstrates the effective use of star power: it is unlikely that this movie would have received any attention (and is unlikely to be something big) without the presence of the King of Hollywood, "wrote S. Curley in a review of the Amazon. "Clooney has been prepared to lend out its Starpower a low-profile films in the past, and does so again here. This is a slow burning story more interested in the internal character of" Bourne Identity action sequences " -style (though not devoid of action), one that will probably divide audiences. But if you're interested in that type of film, this has much to recommend. "

I have not seen the movie, so I can bring any sort of criticism. My focus this time is on the road PR - the force that, besides the presence of Clooney, he drove the beasts. the opening of the film as close to a holiday is symbolic of America made a wise choice. The title of the film, in general, and suggesting a national symbol, thus, another strategy is genius. You do not expect a film about the life of a murderer, you expect a movie about a patriot, a hero. Then the Box Office Hollywood.com strategy of introducing the star of the film is also notable:

"George Clooney is a further proof that the actors do not have to be young to be fresh and appealing to the public. There is something in the air and power, it seems, has gone from young kids to the old guard and there are only to look at the success of The American, The Expendables and pop culture in general for the tests, "said Paul Dergarabedian, president of Box Office Hollywood.com.

Then you get the media, feeding strategy, with headlines like "George Clooney tops American box office on Labor Day. The focus, as you note, not on stage, or director, as usual such situations. This is how the media Clooney recognized as the driving force behind the public in theaters. A thorough review is available at The New Yorker, David Denby makes excellent grades in the general sense of the film:

Whatever the U.S. source, however, "The American" thriller proves to be a very European. Art is a thriller, I suppose, with an existential hero, a solitary hunter who realizes little by little, you're being chased in turn.
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