In a startling admission from a man whose company has made billions on improving the art of accumulation, storage and retrieval of information from us, Mr. Schmidt suggested that a great amount of detail, we reserve the Internet may not be so good in the end.
In the interview, which caused a considerable amount of fun on web forums, the man who - along with the founders of Google's Sergey Brin and Larry Page - operates the largest search engine in the world said that young people should go as far as changing their identity if they are truly erase the fact that they left on the Internet.
"I do not think the public understands what happens when everything is accessible, knowable, and recorded everything all the time, he said, Wall Street Journal." I mean, we really need to think about such things as society ".
For a man whose company built on the ability to store information and get it again, welcome Schmidt showed remarkable concern for the leadership of Google on the importance of data privacy.
But it also sparked a broad discussion on the volume of information we give about themselves online and how most of these data is practically non-erasable.
Perhaps more than any other company Google has helped create a world in which we will gladly store huge amounts of personal data in the public domain - information that can advance took months of investigative work to find professionals.
Google has made billions of data storage on browsing habits of its customers, so that she can use this data to target their personal ads.
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